About K-Swiss

Steve Madden’s acquisition of K-Swiss marks an exciting new chapter for one of the most iconic names in athletic footwear. By bringing K-Swiss into the Steve Madden family, the brand gains the resources, global reach, and innovative edge needed to reclaim its place as a leader in tennis, pickleball, and lifestyle sneakers. With a rich heritage dating back to 1966 and a reputation for quality, performance, and style, K-Swiss is perfectly positioned to thrive under Madden’s creative direction and retail expertise. This acquisition isn’t just about expanding a portfolio—it’s about reviving a legendary brand and introducing it to a whole new generation of athletes and trendsetters worldwide.

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